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Lady Esther 100 Years

In 1943, Alfred Busiel got married for the second time, but this marriage to actress Gayle Mellot lasted just one summer. Syma, not yet married at the time, retired from the business and sold all her shares to her brother. Alfred is inspired by Hollywood and his fascination is evident in the Lady Esther advertise- ments.The reservations of the war years are gone. New elements and a modern style appear. Double pages in Vogue, the fashion and lifestyle magazine from NewYork and a new product design are his tools to leave behind the Farmer’s Wife image of the past years. Syma withdraws to her Glencoe Mansion on Lake Michigan, where she would for a long time – she lived to the ripe old age of 100 – be a popular host to Chicago’s society and a generous sponsor of public art collections. 1 $ für einen Lippenstift ist 1947 kein Sonderangebot mehr.Dafür verspricht er geschmeidigen Auftrag. In 1947, 1 $ for a lipstick is not a bargain anymore. In return it promises patch-free application. 1940 1941 1942 1943 1944 1945 1946 1947 1948 1949